A University of North Carolina demographer who studies China's gender imbalance, Yong Cai, further notes that "men at the bottom of society get left out of the marriage market, and that same pattern is coming to emerge for women at the top of society".
Chen, another women interviewed by the BBC, said the sheng nu are "afraid their friends and neighbours will regard me as abnormal.
The series Old Women Should Get Married and You Are the One (Media Corp Channel 8) have been accredited with minting terms like "the shengnu economy" and further bringing the subject into public fascination and obsession.
In response to a popular music video called "No Car, No House" about blue-collar Chinese bachelors, another music video called "No House, No Car" was made by a group of women and uploaded on International Women's Day.
The topic has also been the subject of literary works.
Hong Kong author Amy Cheung's bestselling novel Hummingbirds Fly Backwards (三个A Cup的女人) depicts the anxieties of three unmarried women on the verge of turning 30.
The main finding of the study found that contrary to the popular belief that highly educated and single women remain unmarried, or do not want to take on traditional roles in marriage, because of personal preference, that in contrast, they commonly have an appetite for marriage and that their main obstacle is traditional patriarchal attitudes.
In an interview with fashion editor Sandra Bao by the Pulitzer Center on Crisis Reporting, Bao stated that "many modern, single women in China enjoy their independence and feel comfortable holding out for the right man, even as they grow older." She further explained, "We don't want to make compromises because of age or social pressure".
The China Daily published an article that cited figures from the 2012 United Nations' World Marriage Data which reported 38% of women in the United States, and more than 50% of women in Britain remained unmarried in their 30s.
International poster for Will You Marry Me and My Family, a 2010 Chinese urban comedy/drama television series that portrays a career woman in her thirties whose family is frantically searching for a prospective spouse for her.
Late 20s Gabi feels stalked if her phone is constantly blowing up and apparently also enjoys talking in the third person. Here are some other differences between dating in your early 20s vs.
For example, early 20s Gabi would feel so wanted and validated if her latest crush texted her constantly.